Aimbridge Hospitality launches Aimbridge Aid

Thursday, April 23, 2020

Recognised hospitality group, Aimbridge Hospitality has recently launched Aimbridge Aid, a charitable foundation. The foundation is established with a sole mission to provide financial support for associates and the communities the management company serves during times of crisis.

Dave Johnson, Chief Executive Officer, Aimbridge Hospitality said in a press statement that in times of a natural disaster or crisis, such as the global pandemic that the world is currently facing, the company understands the importance of providing continuous support to its associates.

He shared that while the company’s immediate priority remains taking care of critical needs of associates impacted by the COVID-19 pandemic, Aimbridge Aid is a means to quickly care for associates facing hardships from natural disasters in the future. He informed that the initiative is being successful through the generosity of other Aimbridge Hospitality associates and the company’s valued partners.

The foundation will activate assistance programs allowing associates in the U.S. to face catastrophic financial impact to apply for financial assistance. All funds will be distributed through a direct grant or an application process by the Aimbridge Aid committee based on timing and assessment of need.

Aimbridge Aid also anticipates raising funds by donations from other Aimbridge Hospitality associates as well as donations by its partners and guests. It will act as the vehicle to collect and distribute funds to impacted associates.

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