Air access major issue for NL tourism

Tuesday, March 14, 2023

This summer, tourists who are looking to fly in or out of Labrador and Newfoundland will carry on having their limited alternatives compared to the past. This situation may be slow to transform tourism and airport, officials confirmed.

Director of Business Development and Marketing with the International Airport Authority of St. John, Lisa Bragg, said that it’s a famous story that the pandemic impacted the airports worldwide, and St. John’s is no exception either.

She said that they’re still very much in their revival stage and they’ve organized their strategy around air travel in a different way.

She said that they’re working on many things, and the priority is increasing connectivity.

Bragg also mentioned that one thing that they have been working on for quite some time now is trying to acquire an international connection back to the airport, which since 2019 hasn’t had when the Air Canada flight to London was canceled as the Boeing 737 MAX passenger airliner was stranded.

It’s a very aggressive market, she said. Lot of efforts are coming out of their airport with their airline partners, to do a lot of hard work and have diverse conversations, conventional and non-traditional, to try to restore the connectivity.

Bragg said that airlines are still in a improvement stage as they are rebuilding international connections in hubs.

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