Air Canada Supercharges Direct Booking With Verteil Technologies’ Revolutionary NDC System

Published on February 4, 2025

Air Canada partners with Verteil Technologies to enhance NDC distribution, enabling seamless access to airline content and transforming travel booking.

Verteil Technologies, a global leader in New Distribution Capability (NDC) solutions, has announced a strategic partnership with Air Canada. This collaboration marks the full adoption of the airline’s NDC content, allowing travel sellers to access Air Canada’s offerings seamlessly through Verteil Direct Connect.

With this partnership, travel agents can enhance their booking and post-booking processes through Verteil Direct Connect. The platform offers tools that simplify key tasks such as creating and managing offers, handling payments, processing refunds, canceling bookings, and retaining credits for future travel.

“Our collaboration with Air Canada strengthens Verteil’s position as a leading global NDC partner,” said Jerrin Jos, CEO & Founder of Verteil Technologies. “This launch demonstrates the trust that 50+ leading airlines like Air Canada place in Verteil’s new gen technology. The partnership offers not only innovative content but also a streamlined process for travel sellers to grow their business . As airlines increasingly transition to NDC, Verteil is proud to lead the way in empowering the travel ecosystem with these advancements.”

Additionally, travel agents benefit from automated notifications that provide real-time updates on booking changes. This ensures greater efficiency, reduces manual workload, and enhances the overall travel management experience.

By integrating Air Canada’s NDC content, Verteil Technologies enables travel sellers to provide more personalized services to customers. The improved booking experience allows for better fare transparency, greater flexibility, and enhanced service offerings tailored to travelers’ needs.

This collaboration aligns with the shared vision of Verteil Technologies and Air Canada to modernize travel retail through innovative technology. NDC serves as the foundation for this transformation, offering a more dynamic and efficient approach to airline retailing.

“Air Canada is committed to delivering enhanced retailing capabilities that benefit both travel sellers and travellers alike,” said Keith Wallis, Managing Director, Customer Digital and Distribution, Air Canada. “Our partnership with Verteil allows us to extend our full breadth of NDC content to a broader audience while ensuring seamless connectivity and ease of use. This is a key step in advancing our goal of providing personalized travel experiences and a future-ready distribution model.”

Through this initiative, both companies reaffirm their commitment to empowering travel sellers with cutting-edge tools that drive efficiency, competitiveness, and value. As the industry evolves, NDC continues to play a crucial role in shaping the future of airline distribution.