Published on : Thursday, October 22, 2020
Air New Zealand has recently started filming its forthcoming safety video. This video is expected to showcase some of the best of Aotearoa.
This safety video is being made together with Tourism New Zealand. In 2019, Air New Zealand and Tourism New Zealand signed a new three-year Memorandum of Understanding to take on cooperative marketing activity to showcase New Zealand.
Jeremy O’Brien, the Air New Zealand General Manager Brand & Marketing says that few safety video scenes were filmed yesterday in Tairāwhiti Gisborne, and in other regions in the last week.
To quote him, “While New Zealand’s scenery has been the backdrop for many Air New Zealand safety videos, this time it has a starring role.”
“It’s fantastic to team up with Tourism New Zealand to combine efforts and showcase some of our world-famous scenery and destinations through this safety video. This safety video is a truly collaborative effort with Tourism New Zealand and by working in partnership we can showcase New Zealand’s iconic attractions to both New Zealanders and a global audience. It is undoubtedly the best time for Kiwis to discover what we’re world famous for and the video will also help support the recovery of international tourism once borders reopen.”
“Air New Zealand has become known around the world for leading the way when it comes to in-flight safety videos. Our videos continue to deliver real value and make customers stop and pay attention to our important safety messages.”
René de Monchy, Tourism New Zealand Director Commercial says that the safety video matches completely with several elements that New Zealanders are interested while they are on a holiday in New Zealand.
“Kiwis are looking to do something new and go somewhere they have never been to before. They are also looking for spectacular natural landscapes and iconic experiences, which the video will have in spades.”
“With 71 percent of Kiwis planning to take a domestic holiday in the next 12 months, and domestic tourism being so vital to the country’s recovery, it’s the perfect time to showcase what New Zealand has to offer,” says de Monchy.