airBaltic Revolutionizes Travel with Business Class Upgrade Bidding Service: Over 17,000 Passengers Experience Premium Travel in First Year

Published on December 8, 2025

In a groundbreaking move, Latvian airline airBaltic has marked the first anniversary of its innovative Business Class upgrade bidding service, which allows passengers to bid for an upgrade to the airline’s premium offering. Launched in December 2024, this service has already seen more than 17,000 successful upgrade bids, revolutionizing the way passengers experience air travel.

Developed in collaboration with Plusgrade, a leading company specializing in ancillary revenue solutions, airBaltic’s upgrade bidding service offers a seamless way for passengers to enjoy the luxury of Business Class at a fraction of the standard price. Over the past year, the service has gained significant traction, with the highest volumes of bids recorded on routes such as Riga-London, Riga-Berlin, Riga-Vienna, Tallinn-Amsterdam, Tallinn-Malaga, and Vilnius-Amsterdam, among others. With successful bids starting as low as EUR 60, the service is making premium air travel accessible to a wider audience.

Simple and Transparent Bidding Process

The upgrade process is straightforward and transparent, ensuring that passengers know exactly what to expect. Seven days before their flight, passengers are invited via email to submit a bid for a Business Class upgrade, depending on seat availability. The bidding window closes 12 hours before departure, and passengers are notified whether their bid has been successful. Bids for popular routes, or longer flights, typically start at higher prices, but the process remains accessible, with starting bids as low as EUR 60.

The service has proved particularly popular on high-demand routes, where passengers often seek additional comfort and convenience. Flights connecting Riga, Tallinn, and Vilnius with major European cities like London, Berlin, Paris, and Vienna have seen a significant volume of bids. This trend suggests that passengers are increasingly looking for ways to enhance their travel experience, especially on routes that are commonly frequented by business travelers.

Premium Experience with Business Class

Once upgraded to Business Class, passengers are treated to an unparalleled travel experience that includes a wide range of exclusive perks. These include two cabin bags, two checked bags (with one bag allowed for sports equipment), and access to the airline’s luxurious business lounge. Fast-track access at security checkpoints, priority check-in, and boarding make the overall airport experience more convenient and stress-free.

Additionally, Business Class passengers enjoy seating in the front of the cabin with an empty seat next to them for added privacy and comfort. The onboard service includes a gourmet meal and beverage service, provided by a dedicated cabin crew, ensuring a premium experience from start to finish. Moreover, passengers benefit from priority disembarkation, further enhancing the overall travel experience.

With the introduction of this upgrade bidding service, airBaltic has not only expanded the availability of its Business Class product but has also democratized access to premium travel. The ability to bid for an upgrade allows travelers to enjoy high-end services without the hefty price tag typically associated with Business Class seats.

AirBaltic’s Continued Growth and Global Reach

This year marks a milestone for airBaltic, as the airline celebrates over 30 years of operation. Over the decades, it has transformed into a respected global carrier, connecting the Baltic States to 80 destinations across Europe, the Middle East, North Africa, and the Caucasus region. The airline’s growth has been pivotal in enhancing regional connectivity, providing essential infrastructure, and facilitating international travel for passengers in the Baltic region.

airBaltic’s commitment to innovation and customer satisfaction is reflected in the development of the Business Class upgrade bidding service, which is one of several measures the airline has introduced to enhance the travel experience. The airline continues to prioritize quality service and accessibility, ensuring that its passengers enjoy a smooth, comfortable, and memorable journey from start to finish.

Looking Ahead

As airBaltic looks to the future, the airline remains focused on expanding its network and offering new services that cater to the evolving needs of modern travelers. The Business Class upgrade bidding service is just one example of how the airline is adapting to passenger demands for more flexible, personalized, and affordable travel options.

The service also highlights the growing trend of airlines integrating technology and innovative pricing models to enhance passenger experience and increase ancillary revenue. As more travelers seek ways to elevate their flying experience without breaking the bank, airBaltic’s successful implementation of this service sets a new standard for the airline industry.

With the continued growth of airBaltic’s fleet and network, coupled with the increasing popularity of its upgrade bidding service, the airline is poised to become a key player in shaping the future of air travel. Whether traveling for business or leisure, airBaltic passengers can now access a premium flying experience with the ease and flexibility of a bidding system that puts control in their hands.

For more information about airBaltic’s Business Class upgrade bidding service, including details on how to participate and routes available, passengers can visit the airline’s official website.