Airlines on a fair cutting spree

Published on : Wednesday, September 30, 2020

Airlines are cutting price to encourage travelling. Airline companies have suffered huge loss due to the travel pause for over six months. Even after reopening travel and allowing travel not many are keen on moving. Very few are travelling and this is affecting the business. People are selecting need based moves and that too not on a regular basis. To overcome the crisis, and attract travel business, brands like Ryanair, easyjet and BA are focusing on reducing travel rates to grow back travel demand that suffered due to pandemic.

Ryanair, easyJet and BA have all launched a number of sales and attractive deals in recent weeks as more countries are placed onto the UK’s quarantine list. Some of the key destinations at present includes only some parts of Greece and Portugal, Italy and Turkey and a handful of favourite destinations are opened for Brits without imposing the travel quarantine norm.

Ryanair’s recent sale included £5 flights as well as their first buy-one-get-one-free sale. British Airways on the other hand introduced their £35 seat sale to Europe, and easyJet had flights to Spain and Turkey for just £29.99.

According to ForwardKeys, a company that studies the tourism market, flight prices from the UK to southern Europe fell by as much as a third in August, as prices continue to fall. Besides this the travel demand to Greece has also reduced by 17 per cent – which has affected the entire revenue earning scenario and it forced a sudden drop in holiday prices by as much as 41 per cent along with this turbulence the tour operators have slashed holiday prices even for summer 2021.


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