Published on : Monday, March 26, 2018
Travel And Tour World engages in an interesting talk with Mauro Carbone, General Manager, Tu Langhe Roero at ITB Berlin 2018.
Mauro Carbone mentioned about the internationally acclaimed ‘Ferrero’ brand whose chocolates are of worldwide repute, and the fact that it has its factory in Alba, Piedmont, Italy. He goes on to talk about Germany as one of its most crucial tourist markets and its MICE market as well.
Travel And Tour World: I would like to ask you as to what is your plan for 2018?
Mauro Carbone: We are planning many courses of action for 2018 about tourism and so our main tourism aim is in terms of ALBA white truffle as it is our main asset. We have 15 restaurants offering real taste to travellers and it is one of the best destinations in Europe, besides being famous for truffles and also for their wines.
Travel And Tour World: What is your market in Europe, are you trying to penetrate new markets like Far East or the Middle East?
Mauro Carbone: Our most important market is the German market so we are banking on Germany and Switzerland. In fact it is more or less 40% of our foreign markets and then there are also important markets like Scandinavia and the US.
Travel And Tour World: Can you tell us something special about your city?
Mauro Carbone: I think it is very important to see our city once you arrive here, especially for the months of October and November. This little town possesses about 30,000 people and also renowned as the town of the ‘wines’ and ‘Ferrero’, You can go around to discover the best of our producers and visit more than 200 different wine cellars throughout the year and also get to attend truffle tasting seminars.
Travel And Tour World: Is it a very well-known destination for MICE?
Mauro Carbone: It is a very good destination for little groups and it is not used for very big events but for just about 200 to 300 people, as you can have greatest experiences but you can go around the UNESCO heritage sites for exploring the landscape of this region.
Travel And Tour World: Can you tell us about some good hotel properties in your region like boutique hotels.
Mauro Carbone: Yes we do have very nice hotels and they are very clean. These boutique hotels in our region have 50 rooms and they are quite large and it is a place where you also have very nice hospitality.