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Allegiant’s Outstanding Service Recognized with Four-Star Passenger Award

Thursday, November 30, 2023

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Allegiant Travel Company

Allegiant Travel Company is pleased to announce its recognition as a 2024 Four Star Low-Cost Carrier by the Airline Passenger Experience Association (APEX), a global nonprofit committed to enhancing the passenger experience. This marks the fifth time that the Las Vegas-based carrier has received this prestigious award.


The 2024 APEX Five-Star and Four-Star Airline Awards represent global rankings derived solely from passenger feedback.


Greg Anderson, the president of the airline, said, “It’s an honor to once again receive the APEX award because it’s a testament to how our guests feel about traveling with Allegiant.”


The APEX Five Star and Four Star Airline Awards undergo independent certification by a professional external auditing company. These accolades are established on neutral, third-party passenger feedback and insights gathered through APEX’s collaboration with TripIt® from Concur®, the world’s highest-rated travel-organizing app


Allegiant’s ultra-low-cost business model enables the airline to quickly adapt to evolving consumer trends, providing the experiences that customers seek during their vacations. An example of this adaptability is seen in Allegiant’s recent enhancement of the in-flight menu by its Buy On Board team. This upgrade includes premium brand liquor and mixers, expanding the beverage choices for passengers. The menu now features selections like Johnnie Walker Blue scotch whisky, Don Julio Reposado tequila, Grey Goose vodka, along with popular beverages such as Modelo beer, Daou wine, and La Marca prosecco.


Allegiant stands out with its dedicated in-house team responsible for researching and selecting products for the airline’s in-flight menus. For instance, when Modelo became a favored beer choice for Americans last summer, Allegiant added the popular Mexican import to its menu within weeks.The airline’s in-flight menu also features premium mixers, including Filthy brand Margarita and Bloody Mary mixes, as well as Stirrings brand Cosmopolitan, Old Fashioned, Mai Tai, and Mule mixers.


DeAngelo, Allegiant’s Chief Marketing Officer, mentioned that the addition of these premium products was in response to insights gathered through test-and-learn surveys. He said, “Over 60 percent of customers indicated that they prefer a mini liquor and mixer to come separately, so that they can mix their own drinks instead of purchasing a pre-mixed, canned cocktail. Allegiant is constantly measuring customer sentiment and responding accordingly”.

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