Published on : Monday, November 22, 2021
Amadeus recently announced it has a signed a deal with Marriott International to deploy the Amadeus Central Reservations System (ACRS). It is hoped the deal will help modernise the hotel giant’s reservation infrastructure in the coming years.
Integrating the ACRS will ultimately replace Marriott’s proprietary reservations system and expand its commerce capabilities, including enabling travellers to personalise their trips. The system will provide greater flexibility in choosing guest room attributes, and purchasing products like spa and golf when booking a stay.
The ACRS has been built to support the needs of enterprise hotel companies, including the integration of the hotel brands’ proprietary ecosystem, such as property management systems, loyalty programs, revenue management systems, data warehouses and other third-party systems.
Streamlining the integration points through a modern CRS platform increases operational efficiency and reduces IT complexity for both corporate and on-property users. The cloud technology architecture further enables ultra-high availability and ultra-fast response times, with the additional benefit of resilient, seamless servicing.
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus said that the company is excited to work with Marriott to deliver next-generation technology throughout its portfolio. He mentioned that adding Marriott to the global community of hotel brands choosing Amadeus to evolve their technology ecosystems supports the transformational vision and long-term investments to the industry. He said that the platform empowers customers to be able to meet ever-changing traveller expectations while gaining a single, consolidated view of data for more strategic decision-making.
Drew Pinto, Global Officer, Distribution, Revenue Strategy, Engagement Centres and Global Sales, Marriott International added in a statement that people are looking forward to worki with Amadeus and leveraging its CRS technology that will support the strategic vision to create a robust travel retailing platform for our guests and hotels. He mentioned that it will make the breadth of Marriott’s travel offerings more readily available to customers, giving them more choices to personalise their experience when they book travel with the brand.