American advertisers are attracting visitors by bypassing Trump’s offensive remarks

Published on : Wednesday, January 17, 2018

New_York_City_viewIn bygone days, convincing international travelers to visit the United States was never a difficult task. However, lately, things have turned out a little more complicated.

 
As per the Commerce Department’s National Travel and Tourism Office, the international visitor number in the first quarter of 2017 dropped 4 percent from 2016. Those associated with the travel sector pinpoints factors like the global market that offers tourists with new probable destinations, the power of the dollar and stringent visa regulations.

 
Side by side they also point out the White House messages, the latest example being U.S. President Donald Trump’s rude comment about Haiti and African nations — play an intrinsic role.

 
To quote Daniel Korschun, associate professor of marketing at Drexel University, “Although the policy of the administration has not been targeted towards tourists, per se, tourists around the world are asking themselves whether they’re welcome in the United States. That’s surely a factor in the sagging performance.”

 
This week, the U.S. Travel Association proposes to declare that industry groups are outlining the Visit U.S. Coalition in an effort to battle the fall via lobbying, advocacy, advertising and other ways. Members comprise the American Gaming Association, the U.S. Chamber of Commerce, and the American Hotel and Lodging Association.

 
The spokesperson for New York City’s tourism organization, NYC & Co., Christopher Heywood said “negative rhetoric coming out of the current administration” was a motivating force behind the marketing effort of the group last year, which featured the phrases “Welcoming the world” and “All are welcome.”

 
“We’re not a political group,” he said. “We’re a marketing group, but there was so much at stake, we needed to be more engaged.”


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