Amidst energy crisis, Turkey tourism thrives

Monday, September 19, 2022

The tourism of Türkiye or Turkey is improving as the tourists from Europe are deciding to spend the forthcoming winter in the Middle East country under the clouds of the energy catastrophe.

But, the flourishing sector does not attract much hoped benefits.

The busy tourism time that normally starts from May and continues till October in Türkiye, has now got much bigger, with bookings in place until December already on the Mediterranean coast, as reported by Turizmguncel, the tourism newspaper.

Turkey was already back to pre-pandemic levels in July in terms of international visitors, and at present the number of facilities open through the winter has almost doubled.

The tourism earnings of Turkey has doubled because of the competitive packages and winning campaigns in terms of promotions, even though the competitiveness comes with its own fee.

As per the central bank’s finance report, in the first six months of 2022, tourism earnings of the year witnessed a rise of only 160 percent compared to the same time 2021, contrasting with the immensely increased international tourist numbers which increased 275 percent.

In the first six months of this year, revenue earned per international visitor dropped from 705 U.S. dollars to 660 dollars this year, compared to the same time 2021.

A tourism sector veteran and TURSAB’s (Association of Turkish Travel Agencies) Board of Directors member, Nalan Yesilyurt, supports a strategy based on qualitative tourism for more profit.

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