Published on : Saturday, October 31, 2020
The Andhra Pradesh State government will release the new tourism policy shortly for luring more private players to invest in Andhra Pradesh, said the Minister for Tourism, Culture and Youth Advancement Muttamsetti Srinivasa Rao at the CII Andhra Pradesh Tourism Conclave in Visakhapatnam on Thursday.
The CII held the meeting with the theme of ‘Restarting Tourism and Hospitality Sector- Andhra Pradesh as most preferred Destination’ in the digital mode.
Delivering an important address, Mr. Srinivasa Rao said that Andhra Pradesh would take a lead in resuming tourism operations, after the damage created by corona virus. He said that over the years, tourism has grown by leaps and bounds in India, with each region contributing to its growth.
“Andhra Pradesh has the distinction of being a leading tourism destination in India and at present, it is the third most visited State by domestic tourists. The sector has been impacted after the outbreak of the virus, but Andhra Pradesh will continue to promote the State to attract more tourists,” said Mr. Rao.
The Minister said that Andhra Pradesh offers unparalleled tourism potential to investors and tourists and highlighted the major strengths of AP Tourism with various themes related to beach and water, eco-tourism, Buddhist circuit, religion, heritage, health, spirituality and wellness.
Vinod Zutshi, former Tourism Secretary, Government of India and president of New Tourism Foundation, said that Andhra Pradesh could lead with regard to resuming tourism activities.
“Andhra Pradesh has great locations with the advantage of long coastlines, natural bounty and pilgrim destinations. In view of COVID-19, there is a need to promote tourism with new concepts to build confidence among all the stakeholders,” Zutshi said.
He said that there is a necessity to efficiently manage the supply and demand in the sector, demanding State-level tourism summits for investors. He added that this would create a platform for investors to explore new avenues.
The Andhra Pradesh government has already put the required standard operating protocols (SOPs) to resume tourism operations in the State.