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Andre Du’s Journey: Discover Yunnan’s New Year Celebrations Through Seven Ethnic Communities

Saturday, February 10, 2024

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Yunnan Innyo Co., Ltd., in collaboration with @visityunnan, warmly invites you to embark on an captivating journey of exploration with Andre Du. During the Chinese New Year celebrations of 2024, Andre Du will venture over 3,500 kilometers through diverse regions in Yunnan, embracing the rich customs of seven distinct ethnic groups. His expedition will be thoughtfully documented, and a collection of brief videos titled “Chinese New Year, Yunnan Flavor” will be showcased on the official TikTok and Facebook channels of the Yunnan Provincial Department of Culture and Tourism.

Andre Du’s New Year Expedition in Yunnan

Originally from South Africa, Andre Du is an internationally certified accountant who previously held the position of Chief Financial Officer at the African financial conglomerate First Rand Group. In 2016, he relocated to China for professional pursuits and chose Yunnan as his home. In 2022, Mr. Du officially embarked on a journey as a content creator. Through his creation of short videos capturing his journeys, he aims to illuminate the picturesque landscapes, delightful discoveries, and rich ethnic cultures of Yunnan to a broader audience.

During the Chinese New Year of 2024, Andre Du will set forth on a voyage commencing from Kunming, traversing westward, and stopping by destinations such as Chuxiong, Dali, Lijiang, and Deqin. He will engage with seven ethnic communities, including the Yi, Bai, Zang, Naxi, Lisu, Pumi, and Mosuo, immersing himself in their unique Chinese New Year rituals and traditions. These encounters will encapsulate a Chinese New Year imbued with Yunnan’s distinctive essence and diverse ethnic heritage.

The immersive engagement with the dwellings of various ethnic groups will furnish Mr. Du with a nuanced comprehension of the Chinese New Year, highlighting its significance as a universal moment of reunion. Despite geographical barriers, the collective commitment to returning home for familial reunions will underscore the profound reverence each family holds for this grand festival in the years to come.

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