Annual Festival of Trees at The Westin Jackson Brings Holiday Magic and Promotes Tourism in Mississippi with Stunning Displays and Community Engagement

Published on December 8, 2025

The Annual Festival of Trees at The Westin Jackson is a highly anticipated event that marks the beginning of the festive season in Mississippi. Known for its stunning holiday tree displays, this event not only brings a sense of holiday cheer to the capital city of Jackson, but it also serves as a major tourism draw for visitors from across the region and beyond. The festival’s vibrant decorations and community spirit have made it an integral part of Mississippi’s holiday tradition, adding to the city’s growing appeal as a tourist destination.

A Holiday Tradition in the Heart of Jackson

The Festival of Trees is a spectacular showcase of creativity, with local businesses, community organizations, and volunteers coming together to decorate Christmas trees in dazzling themes. These trees are beautifully adorned with ornaments, lights, and unique designs that capture the festive spirit of the season. The Westin Jackson, one of the city’s premier hotels, offers the perfect backdrop for this event, transforming its spaces into a holiday wonderland that draws both locals and tourists alike.

Each year, the festival is not only a visual treat but also a community-focused event that celebrates the season of giving. Attendees have the opportunity to enjoy the beauty of the trees while participating in various activities such as charity auctions, holiday performances, and more. The event’s combination of artistic expression and community involvement makes it a must-see attraction for those in the region during the holiday season.

For tourists visiting Jackson, the festival provides a perfect opportunity to explore the city’s vibrant culture while enjoying the holiday atmosphere. The festive event draws both families and individuals looking for a seasonal getaway, offering a memorable experience that highlights the best of Mississippi’s holiday spirit.

Impact on Tourism: Spreading Holiday Cheer Across Mississippi

The Festival of Trees serves as an important part of Jackson’s tourism calendar, contributing to the city’s overall economic impact during the holiday season. The influx of visitors coming to see the event not only benefits The Westin Jackson but also boosts local businesses, such as restaurants, shops, and transportation services. These visitors, many of whom may not have considered Jackson as a travel destination, are introduced to the city’s cultural offerings and the warm hospitality that Mississippi is known for.

As tourism plays an increasingly vital role in Jackson’s economy, events like the Festival of Trees help attract a variety of visitors. Families, holiday travelers, and culture seekers alike come to enjoy the decorations, performances, and the overall atmosphere of festive fun. This influx of visitors enhances local revenue during the critical holiday period and establishes Jackson as a prominent destination for seasonal events in the South.

Furthermore, the Festival of Trees is just one of the many holiday attractions in Jackson. Combined with other events like the annual holiday parade, which lights up the streets of the capital city, and the Jackson Christmas Lights Tour, this festival helps create a vibrant tourism ecosystem that encourages visitors to explore the city throughout the holiday season.

A Community-Focused Event with Charity at Its Core

Beyond the breathtaking tree displays and holiday cheer, the Festival of Trees also carries a deeper meaning by supporting various charitable causes in the region. Each year, the event partners with local charities to raise funds and awareness for important causes. The charity auction is a major highlight, where attendees have the opportunity to bid on uniquely decorated trees and other holiday-themed items, with all proceeds benefiting local nonprofit organizations.

This combination of community spirit and charitable giving adds a layer of purpose to the festival, making it more than just a visual experience. It reinforces the sense of civic pride and collaboration among Jackson residents and visitors alike, strengthening the bond between local businesses, organizations, and the wider community.

The festival’s emphasis on charity aligns with the spirit of the season, highlighting the importance of giving back while enjoying the festive atmosphere. For visitors, this presents an opportunity to participate in meaningful ways, whether through donations or by purchasing auction items, making their visit to the Festival of Trees even more impactful.

The Westin Jackson: A Premier Venue for Seasonal Events

As a leading hotel in the region, The Westin Jackson plays a central role in hosting the Festival of Trees and showcasing the city’s potential as a destination for major events. The hotel’s luxurious facilities and prime location make it an ideal venue for large-scale gatherings, conferences, and cultural festivals. The Festival of Trees benefits from the Westin’s modern amenities, which provide a comfortable and welcoming environment for guests.

With its reputation for offering top-tier services and an inviting atmosphere, The Westin Jackson elevates the overall experience for visitors, encouraging them to extend their stay in the city and enjoy all that Jackson has to offer. Whether traveling for the festival or simply visiting for the holidays, guests are treated to world-class hospitality, making the event not just a destination but a part of a memorable tourism experience.

The hotel’s role in hosting this event also underscores the importance of partnerships between local businesses and cultural events in promoting tourism. By collaborating with community organizations, The Westin Jackson helps create a seamless experience for both visitors and locals, enhancing the overall impact of the festival and further solidifying Jackson’s position as a key player in the regional tourism market.

Mississippi’s Holiday Tourism Landscape

The Festival of Trees is just one example of how Mississippi is becoming an increasingly important destination for holiday tourism. With its rich history, diverse cultural offerings, and charming Southern hospitality, the state is poised to attract even more visitors looking to experience the magic of the season. As a major event in Jackson, the Festival of Trees contributes to the city’s growing reputation as a must-visit destination during the holidays.

In addition to holiday events, Mississippi offers a variety of other attractions that appeal to tourists year-round. From its scenic landscapes to its vibrant arts and culture scene, the state has something for everyone. The Festival of Trees fits perfectly into this broader tourism strategy, drawing attention to the state’s ability to host world-class events while celebrating the local community’s rich cultural heritage.

A New Tradition for Jackson and Beyond

Looking ahead, the Festival of Trees promises to continue growing as one of Jackson’s premier cultural and tourism events. Each year, it draws more visitors to the city, creating lasting memories and fostering a deeper connection to the community. As the event evolves, it will undoubtedly attract even more people from across the United States and beyond, helping Jackson establish itself as a leading destination for holiday tourism.

For those planning to visit Jackson during the holiday season, the Festival of Trees is a must-see event. Whether as a standalone attraction or as part of a broader travel itinerary, the festival offers a unique and memorable experience that captures the essence of Mississippi’s holiday spirit.

Conclusion

The Festival of Trees at The Westin Jackson is more than just an annual event; it is a symbol of the community’s dedication to celebrating the holiday season while contributing to local tourism. Through its stunning tree displays, charitable initiatives, and the support of local businesses, the festival has become a significant cultural event in Mississippi. Its ability to attract tourists and foster community spirit underscores the growing role of Jackson in the state’s tourism industry. Whether you’re a local resident or an out-of-town visitor, the Festival of Trees offers a truly magical experience that is worth celebrating year after year.