Annual Meeting of the European Travel Commission (ETC) takes place in Engelberg, Switzerland

 Thursday, February 10, 2022 


Last week’s Annual Meeting of the European Travel Commission (ETC) in Engelberg, Switzerland witnessed the assembling of the Board of Directors of national tourism authorities and their marketing and research teams from across Europe. More than 70 participants from across Europeattended the meeting hosted by Switzerland Tourism.

Due to the Omicron variant, the gathering presented an exceptional platform for industry leaders for discussing the most recent Covid-19 developments and the path to recovery. During the meeting, it was discussed that one of the key challenges is the mass migration of skilled workers from the hospitality sector over the past two years. Hence, for Europe’s tourism authorities in 2022, the priority will be to attract talent back to the hospitality sector, ensuring that it is an attractive employment option.

LuísAraújo, ETC’s President, said: “As we learn to live with Covid-19 and manage the health risks, it is imperative that European governments do everything in their power to revive travel. Alignment on travel rules across Europe is critical to boost consumer confidence and restart mobility. Clear communication and decisive action informed by data is also essential if pre-pandemic levels of European travel are to be achieved.”

This year’s meeting launched exhaustive work, laying the foundation to develop ETC Strategy 2030. The upcoming strategy will define how the organization and its members can contribute to the green and digital transition of European tourism in the coming years and support the sector’s recovery after the impacts of the pandemic.

The next meeting of Europe’s national tourism organizations will happen on 18-20 May in Ljubljana, Slovenia. Hosted by the Slovenian Tourist Board, the event will focus on sustainable tourism practices and gender equality in tourism.

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