Antigua and Barbuda prove better-performing global destinations

 Wednesday, June 22, 2022 

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Antigua and Barbuda proved to be the better-performingglobal destinations for tourists from North America since the start of the pandemic. The region’snearness to the main North American cities, air transport options, along without-of-doors offerings helped it perform better compared to other major European destinations, and even the Caribbean, in the wake of the pandemic.


Now with tourism once againending for the summer, and the U.S. latelydismissing its inbound testing obligation, Antigua and Barbuda is preparingfor another significant year.


Colin C. James,the CEO of the Antigua and Barbuda Tourism Authority spoke about how tourism is a hitin the islands.
Mr. James said that, U.S. influxes for both the months of April and May this year are higher compared to the equivalent months in 2021 and 2019.


He said that they have upturned the shortfall from the pandemic and currently seeing not only the impacts of that repressedurge for travel but also the robustadvertisingcommunicationsthat theyarecirculating into the market.


Few of those marketing communications have made a noteworthy impact. The “Space in the Sun” promotionwas launched in July 2020 for targeted customers from the U.S. and the U.K. with the help of print and digital marketing.


Antigua and Barbuda went back to that campaign last yearafter the lessening of some COVID-19 constraints in the U.K. and North America.

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