Antigua & Barbuda launches new campaign

Wednesday, March 27, 2019

The new global summer campaign of the Antigua & Barbuda Tourism Authority has been launched which is #WhatCoolLooksLike.

The trendiness of the destination has been conveyed in the campaign and its appeal as an ideal vacation spot for visitors.

It brings out the factors which makes the country special and depicts in a creative way the ‘coolness’ of the destination.

Charles ‘Max’ Fernandez, Antigua & Barbuda minister of tourism appreciated the work of the work of the creative team and said that the new campaign was timely it spoke the message which the island had been promoting all this while.

During summer time Antigua & Barbuda’s weather is cooler as compared to other region , the place is unrushed has serene beaches.

The campaign brings forth in a vivid and imaginative way to the global visitors what they had been delivering all these years.

Fernandez went on saying that the campaign was being executed in all major source markets so that visitors can enjoy the cool savings on offer.

To ensure the success of the initiative there has been a combination of traditional and digital media initiatives that will be utilizing a variety of tactical trade and consumer activation.

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