April Fool: Emirates launches cruise liner sailing from Dubai to Karachi

Saturday, April 1, 2023

Late last night, Dubai’s flagship carrier, Emirates, announced its foray into an ultra-lux maritime arm – Emirates Sealiner.

And in the spirit of April Fool’s Day, we can say – Gotcha!

On this day, no one is safe from spoofed ad campaigns and made-up news articles. And Emirates indeed loved its gags.

Emirates said it placed a titanic, multi-billion-dollar order yesterday for an initial ten cruise ships which are currently being fitted with the latest and best. No, it didn’t.

Captain Jack Shallow, the newly appointed Chief Maritime Officer at the helm of Emirates Sealine, said while cities worldwide remain moored to challenges, Dubai is sailing smoothly at unimaginable knots and has outstanding cruise and other multi-modal transport infrastructure.

This is not the first time Dubai’s most favourite brand has pulled a prank on April Fool’s Day.

In 2018, the carrier royally fooled its fans by pulling a fast one with the impressive Sky Lounge announcement. A completely transparent fleet in its Boeing 777X fleet. A hoax!

And in 2017, Emirates unveiled plans to operate a triple-decker jet equipped with various amenities for in-flight leisure activities, including a swimming pool, a games room, a gym, and even a small park. Not true.

And honestly, when an airline of Emirates’ calibre announces a sea liner, most of us are likely to fall the gag.

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