Arrival of Japanese tourists increases in North Wales by 84%

 Tuesday, October 24, 2017 

North Wales, the popular place for the UNESCO listed World Heritage Site and Bio sphere reserve is now the best place for comfort tourism among the Japanese tourists.

There are a growing number of Japanese tourists to the region with a rise of 84%.

Almost 2,400 Japanese tourists visited in the summer by using Japanese travel agencies that had never previously had Wales on their itineraries.

Last year, Japanese chefs even travelled to North Wales to study how to make Welsh rarebit.

The Advisory Board of North Wales Tourism has been working intimately with the Japanese Association of Travel Agents to promote the area.

Jim Jones, from North Wales Tourism, said that Japanese tourists used to pass by North Wales to reach the main cities of UK.

They would go to Edinburgh, the Lake District, Chester and then travel down to Bath and London, but the tourism authorities have worked hard to promote the region and are starting to see the results- which gives the increase of tourists from Japan and some nations of Far East.

North Wales was named as the 4^th best place in the world to visit in its annual “Best in Travel” list last year.

North Wales is the only destination in the United Kingdom in the best rankings.

Other areas on the top tourism  list included the Azores, French Polynesia and the Skellig Ring in Ireland.

In February last year, the picturesque town of Conwy in North Wales was named by the Japanese Association of Travel Agents as one of the most gorgeous places in Europe.

Visit Conwy partnered with East, a Llandudno-based pan-Asian restaurant, in honour of the announcement to generate a version of sushi from traditional Welsh ingredients including lamb, leeks and laver bread and named it “wushi”.

The Japanese Association of Travel Agents has named North Wales as having one of the 20 most beautiful roads in Europe offering breathtaking views of the foothills with the green and grey pasture of lands and the azure sky.

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