As travel ban implied, South Africa tourism focuses on domestic travel

Published on : Monday, November 29, 2021

For the tourism sector, promoting COVID-safe travel is more vital than anything else, keeping in mind the mass shutdown of borders with South Africa.


That exactly the message Cape Town Tourism CEO, Enver Duminy, wanted to portray as the Mother City moves quickly to promote itself as a COVID-safe destination for all fellow South Africans.


The tourism and hospitality sectors of South Africa have left distressed by the news of travel bans imposed against the country ahead of the year-end holidays. Now, the tourism industry has focused its attention on the domestic tourism market.


In 2020 this time, Wesgro, the tourism agency, introduced their safetravels.capetown website to promote COVID safety practices and establishments.


Duminy explained that in the online space, host of tools are available for the public to plan a safe holiday in the Cape.
“We’ve also partnered with Namola, who provide a safety app for tourists and also provide information around COVID, hospitalisation etcetera. I think collectively as industry players and government we understand that we need to be collaborating during a crisis.”


“Even as Cape Town Tourism we’ve updated our content which provides access to information for example who to contact at the consular generals or embassies so that citizens can make contact with their embassies to get further help.”

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