At the ASEAN Tourism Forum 2020, Indonesia introduced five super-priority tourism destinations!

Published on : Tuesday, January 21, 2020

The Tourism and Creative Economy Ministry officially introduced five super-priority tourism destinations of Indonesia to 43 foreign journalists taking part in the ASEAN Tourism Forum 2020 on Thursday in Brunei Darussalam.

 

The ministry explained that it is anticipated that the initiation would spread the word and further information in terms of the destinations, dubbed the new Balis, to greater number of audiences worldwide. Indonesia for the first time introduced the five destinations to foreign journalists in a formal international business-to-business event.

 

“Many of them expressed enthusiasm and curiosity,” Wisnu Bara Tarunajaya, the ministry’s director of tourism human resources and inter-institutional relations, told The Jakarta Post.

 

“They wanted to know about how to get to the destinations, what products we are ready to offer and what the strategic promotions for the destinations are,” he added.

 

As part of its initiation to make the tourism sector one of the new drivers of financial growth, the government is setting up the five super-priority destinations. The destinations are Toba Lake in North Sumatra, Borobudur in Central Java, Labuan Bajo in East Nusa Tenggara, Mandalika in West Nusa Tenggara and Likupang in North Sulawesi.

 

As the names, Borobudur and Labuan Bajo were most likely not new to the journalists, other destinations appeared to be bit new for them.

 

During the media briefing, the journalists were quite inquisitive about the infrastructure and accessibility of the destinations.

 

A journalist from Croatia questioned the officials of the ministry regarding access to Lake Toba, citing his personal traveling experience on “bad roads” from North Medan to the large lake, which he said had exotic scenery in its offer. The lake is located more than 100 kilometers from Medan.

 

Wisnu answered the question by explaining that nowadays the accessibility has improved with wider roads and direct flights from Medan to Silangit Airport, the entry point to Lake Toba.

 

“While the developments are ongoing, branding and selling activities must be running too […] because it takes time to promote the destinations,” Rizki said. “We introduce them now as a preparation measure, so that the international community wants to know more and more about the destinations.”

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