Published on : Wednesday, September 25, 2019
“We received around 41,000 overseas and 60,27,002 domestic visitors in FY19. On the back of the promotions we are doing both in the country and overseas through digital medium and a series of documentaries in the National Geographic, we expect this number to grow to over 50,000 foreign and over 75 lakh Indian travellers in this financial year,” said Assam Tourism Development Corporation (ATDC) chairman Jayanta Malla Baruah.
The top source market for Assam is the UK followed by Germany, Israel, China and South Asian countries. “As we have direct connectivity to Thailand and Bangladesh, we are planning to tap the tourism opportunities in the South East Asia region. Besides we are also looking at our existing markets in Europe,” Baruah added. In 2018-19, the state witnessed 60,27,002 Indian travelers visiting Assam.
Baruah said that the World Bank has given in-principal allowance of Rs. 720 crore for infrastructure expansion of various destinations.
The Prime Minister has declared 17 destinations as iconic and Kaziranga National Park is in the list, and for that, separate funds will be allocated by the Central government.
ATDC aims to promote not only Assam’s natural untouched beauty but also the state’s rich and composite culture, tea gardens, wildlife among others.
“Through our ongoing business-to-business (B2B) meets across various events in the country, we are hopeful to attract our travel enthusiasts to our state. Such a partnership meets will provide an opportunity for our tour operators to interact and develop business relationships,” Baruah said.
This year, Assam expects to attract more than 15 lakh tourists to its annual river festival – Dwijing festival, which is an annual river festival celebrated in the Bodoland Territorial Area Districts.
“Assam has a lot to offer apart from its very own Kaziranga National Park, Bihu and the mighty Brahmaputra. Also, known as the wildlife capital of India, Assam has offerings from religious, spiritual and historical monuments, to tea estate experiences topped with adventure and authentic cuisine,” Baruah added.