ASTA Launches Course to Guide New Entrants, Promote Careers in the Industry

Published on : Wednesday, April 21, 2021

Today, the American Society of Travel Advisors (ASTA) is announcing the launch of a comprehensive new online educational offering intended to promote careers in the travel agency industry and to help new entrants take the first steps toward them – the Roadmap to Becoming a Travel Advisor course.

“As anyone in the industry will tell you, working as a travel advisor is a fun, rewarding and potentially lucrative career path,” said Zane Kerby, ASTA’s President & CEO. “With travel growing more complicated in a post-COVID environment and the industry’s recovery underway, now is the perfect time to look at a career as a travel advisor. Our new Roadmap to Becoming a Travel Advisor will help folks get started down this path toward a true dream job.”

“We applaud ASTA for its work in putting together the Roadmap to Becoming a Travel Advisor course, which provides a foundational knowledge base to those wanting to enter the industry and will augment host agencies’ efforts to grow their networks as the travel industry is ready to bounce back,” said Anita Pagliasso, Vice President of Industry Relations at KHM Travel Group and President, Professional Association of Travel Hosts (PATH). “Agencies of all business models need new blood and are preparing to bring on new advisors in the coming months, so this initiative is perfectly timed.”

Developed by Host Agency Reviews founder Steph Lee, the Roadmap to Becoming a Travel Advisor course includes a 240-page manual plus seven instructional videos. While it touches upon the many career paths and travel agency business models in the industry, its focus is on becoming a frontline advisor. Topics covered include:


The course is an extension and revamp of ASTA’s Career Overview: Becoming a Travel Advisor handbook, which gives a high-level overview of the travel agency industry. Of note, a prior iteration of this popular handbook helped industry icon Gloria Bohan, Founder and President of Omega World Travel, get her start.

ASTA is working with industry partners to integrate the Roadmap into pre-existing programs as an extension to their offerings. Through April 30th, ASTA is offering the course for 50 percent off the base rate of $299.

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