At PATA Annual Summit, Tourism Malaysia leads the sector

 Tuesday, May 30, 2023 


Tourism Malaysia is leading the participation of Malaysia at the foremost thought leadership incident of Asia Pacific, which combines a travel mart component under the Pacific Asia Travel Association Annual Summit and Adventure Mart 2023 for the first time in Pokhara, Nepal. It would start from 30 th May and continue till 2 nd June.

Taking the control as Chairman of the PATA Malaysia Chapter, Datuk Musa Hj. Yusof, Tourism Malaysia’s Deputy Director-General, is representing Malaysia at PATA Board Meeting and Government Meeting and 32 other members of the country in PATA Chapter Congress will also take part.

Also, Datuk Musa will be one of the panelists here. Musa will address the subjects like – Challenges in the Post-Pandemic World and Managing Crises.

Datuk Musa will be sharing the best practices for businesses and destinations in tourism concerning effectual disaster administration and communication for a protected reopening and tourism revival.

Held next to the conference theme of the summit – Sustainability through Tourism, PATA Youth Symposium offers chances for the young crowd to connect with current industry experts under the Mentorship Session as well. Tourism Malaysia is represented by Senior Assistant Director, Mr Zaidi Kassim.

In Asia and Pacific region, PATA has been aggressively encouraging by supporting the expansion of the businesses of its members in both the public and private sectors.

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