At the WTTC Global Summit, Jamaica leads multi-destination tourism

Published on : Thursday, April 29, 2021

• Ongoing talks between countries in the region have been taking place to build up multi-destination tourism.
• At the WTTC Global Summit, Jamaica chaired a meeting to aim on the establishment of such a task force.
• This will make significant changes in tourism diplomacy and economic convergences in the Caribbean region.

In the discussions, Mexico, Jamaica, Dominican Republic, Panama, and Cuba were the main players and are expecting to confirm this agreement, the first-of-its-kind, to start by 2022/2023 Winter. This follows years of continuing discussions between countries in the region to grow multi-destination tourism, with an aim to perk up growth within the sector.

Jamaica chaired the meeting and aimed on establishing a task force, to be headed by Mexico and Jamaica, to prepare a draft document by June 2021. To quote Minister Bartlett, “This is being done with the hope that the draft document will be ready for discussion and acceptance at the United Nations World Tourism Organization’s Commission of the Americas (CAM) meeting, which will be held in Kingston on June 19, 2021.”

“This agreement will enable joint marketing arrangements between these countries, while also providing tourists with the option to enjoy multi-destination experiences during their vacations at attractive package prices. It will be a game changer in tourism diplomacy and economic convergences in the Caribbean region,” Mr. Bartlett added.

In today’s multi-destination meeting were present: His Excellency, Miguel David Collado Morales, and Minister of Tourism for Dominican Republic; His Excellency, Ivan Eskildsen, Minister of Tourism for Panama; and His Excellency, Miguel Torruco Marqués, Secretary of Tourism, Mexico.

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