ATM 2022 to emphasise on travel norms in new ‘normal’

Wednesday, September 22, 2021

RX Global, organiser of Arabian Travel Market (ATM), has announced that the 2022 edition of its annual showcase, will focus on the future of international travel and tourism and the likely challenges and the benefits, for a resilient industry that is still coming to terms with the new normal.

“Covid-19 has dominated our lives since March 2020 and continues to do so in many parts of the world. However, although international travel and tourism has learnt from past experiences and adapted in some cases almost seamlessly, we now have an ideal opportunity to look ahead to the future of our industry,” said Danielle Curtis, exhibition director in Middle East in ATM.

“Dwelling too much on the pre-Covid past would not necessarily be productive, especially because so many industry parameters and social attitudes have since been completely reset,” said Curtis.

“Undoubtedly innovation through IoT, AI, AR, VR and improved connectivity overall, will change the face of our industry dramatically, however, there are other challenges, that we should address together and share industry best practice.

Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Tourism and Commerce Marketing (DTCM), the event, will take place live and in-person at the Dubai World Trade Centre (DWTC) from May 8 to 11, 2022. In similar fashion to the 2021 format, a virtual edition will again be held the following week on May 17 and 18, said a statement.

Show highlights in 2022 will include, among others, destination summits focused on key source markets Saudi Arabia, Russia, China and India; Travel Forward, the leading global event for travel technology which puts a spotlight on the latest, next generation technology for travel and hospitality; ATM buyer forums and speed networking events, as well as Arival Dubai @ ATM – a dedicated in-destination forum.

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