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ATM advisory board examines Covid-19 response, provides guidance

Monday, May 11, 2020

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Arabian Travel Market held an advisory board meeting  which discussed with the impact of the Covid-19 pandemic on the tourism industry.

 There will be guiding on industry themes, challenges, growth opportunities and future strategies in the Middle East travel and tourism sector but this will now be set against a backdrop of Covid-19 and how the industry can adapt to the ‘new norm’.

Danielle Curtis, exhibition director, Middle East, Arabian Travel Market, said that the advisory board is a cross section of industry leaders who provide an insight based on firsthand experience of the trends impacting the tourism industry.

Their knowledge ensures ATM continues to act as a voice for the industry by providing support and direction during these difficult times.

The Covid-19 pandemic has brought the travel and tourism industry, like many others, to a halt, with very little indication of when the recovery will begin.

It is imperative to listen and understand where they are as an industry, what the future could potentially look like and what they can do to work together to aid the recovery when it comes.

The discussions was focused on the key learnings from businesses during the pandemic and the resulting changes to the industry and it addressed the impact of Covid-19 on the international trade show arena.

What will be the ‘new normal’ for the tourism industry was also discussed along with the approach to deal with new social distancing measures, reliance on domestic tourism and the impact of airline restrictions.

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