ATM to host a session on the future of Chinese tourism in the Middle East.

Published on : Wednesday, May 27, 2020

A session on the future of Chinese tourism in the Middle East will be discussed at the Arabian Travel Market Virtual.

An in-depth look at the potential of the outbound leisure market after  the country seems to have the Covid-19 outbreak under control and domestic tourism is growing once again.

 The current state of the market and more importantly, how and when to start planning for inbound Chinese visitors will be the key query for many Middle East travel professionals.

Danielle Curtis, exhibition director, Middle East, Arabian Travel Market, said that travel and tourism professionals around the globe will not need reminding that the global industry has been hit badly by the effects of Covid-19 – but in China they are witnessing the green-shoots of recovery.


He went on saying that some hoteliers in China were reporting occupancy levels for the recent national holiday in excess of 45 per cent with resort markets close to 70 per cent, a significant improvement from the overall average of 30 per cent occupancy, confirming leisure demand is robust.

 The Virtual ATM China Tourism Forum will focus on the potential recovery of outbound travel and how Chinese travellers have been changing the way that they access information about foreign destinations and making contacts with local hotels, tour operators and ground handlers.

It will be moderated by Adam Wu and  will take place on Tuesday, June 2nd at 11:00 GST.

A number of experts will share their opinion and experience on how to overcome the current crisis by identifying new buying patterns, new demand streams and innovative ways of reaching customers as well as of course enhancing existing partnerships.

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