The most attractive tourist destination of the UK is in Instagram

Saturday, February 29, 2020

Brexit has reshaped the entire perception of the world regarding Britain and influenced travel for many. Premier Inn Hotels Limited researched almost 20,000 images from authoritative Britain Instagram accounts to recognize which type of foods and attractions are featured for the maximum. After that, they surveyed 1,000+ Americans and Britons to find out how their opinions compare:

• On UK tourist Instagrams, fish & chips ranks number1 when it comes to lunch, while Britons actually eat curry & rice the most (62%)
• Tower Bridge is the most often highlighted British landmark, correctly identified by 94% of Britons and 64% of Americans…
• But Northern Ireland is the place to be – maximum UK tourist destinations that people are truly keen on visiting are in NI, and the Giant’s Causeway came first
• In spite of the proven interest in visiting Northern Ireland, a meager 3% of landmark images on the UK tourist board accounts were taken in NI

They were keen to see that in Britain, the best attractions and foods as voted by real people are not the most photographed on Instagram! Your readers might want to learn how social media perception can affect tourism.

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