Published on : Monday, March 1, 2021
IHG Hotels & Resorts’ boutique lifestyle brand, Hotel Indigo, has made its Australian debut with the opening of Hotel Indigo Adelaide Markets on 1 March. The much-anticipated 145-room hotel with its intriguing design features, deep connections to the neighbourhood and exemplary culinary offerings is set to become a vibrant cultural hub for locals and visitors, and a hallmark of Hotel Indigo properties around the world.
Located next to the lively Adelaide Central Market, the hotel champions local producers in its two restaurants, Market & Meander Eatery and Bar, as well as rooftop raw food bar, Merrymaker, which stands as the highest rooftop bar in Adelaide.
Housed on the site of a former textile factory, the property’s “Raw and Refined” design ethos celebrates the neighbourhood’s commercial past with an exciting blend of heritage-listed and modern architecture, as well as eye-catching contemporary design features.
The hotel’s public spaces feature striking brick archways mimicking those in Adelaide Central Market, colourful street art-inspired murals by acclaimed Australian collage artists including Tristan Kerr, and an exposed terracotta brick feature wall etched with intriguing neighbourhood references such as “Six o’clock Swill” and “Mad March” – the name given to Festival month in the city.
Continuing its cultural tribute, exclusive Adelaide Festival-inspired poster art features in the corridors and rooms, while a rotating selection of artworks create an engaging, ever-changing backdrop in public spaces.
Thomas Zinn, General Manager, Hotel Indigo Adelaide Markets, said: “Hotel Indigo has paved its way across the globe as a truly fascinating brand designed to draw inspiration and spark curiosity from the roots of its surrounding neighbourhoods. With our ideal location right next door to the iconic Adelaide Central Market and near the newly renovated Her Majesty’s Theatre, Hotel Indigo Adelaide Markets is the perfect escape for visitors and locals looking for a new way to connect with Adelaide.”
Inspiring local design
Just as no two neighbourhoods are alike, no two Hotel Indigos are the same. The hotel’s 145 oversized rooms and suites all feature unique design touches, drawing on local neighbourhood cues.
These include copper fixtures – a nod to South Australia’s copper mining heritage, contemporary light wood furnishings and colourful rugs depicting the distinctive tessellated tile pattern often used in traditional Adelaide homes. Bathrooms are complete with modern two-head rainfall showers and premium Biology bath amenities, supporting the hotel’s green ethos with large-format bottles and environmentally friendly packaging.
Bedheads are emblazoned with eye-catching Festival-inspired murals while floor-to-ceiling windows provide majestic views over the city toward the Adelaide Hills, and all rooms contain local touchpoints such as teas by local supplier T Bar.
The hotel’s 25 suites feature luxurious king size beds, espresso machines and minibars featuring locally sourced items including a pre-batched Wattleseed Negroni from Lot 100 in the Adelaide Hills, Floral as Hell Gin by local distiller, Blend Etiquette and the delicious Inch Licorice Block by Adelaide-based Melba’s Chocolates.
Joining the fabric of the community
Much like its counterparts around the world, Hotel Indigo Adelaide Markets is perfectly positioned in a culturally-rich neighbourhood. Located in the heart of Adelaide’s vibrant market precinct, this hotel is a gateway through which to discover the city’s most inspiring stories.
The hotel is located just steps from the bountiful fresh local produce and colourful characters at Adelaide Central Market, with other nearby attractions including Chinatown, with its host of authentic Asian eateries, and the multicultural gourmet thoroughfares of Grote and Gouger Streets, where you can find everything from authentic Japanese yakitori to chargrilled Argentinian-style steaks.
In addition to fantastic food options, the neighbourhood’s laneways are lined with inviting bars to catch a pre-dinner drink including retro chic cocktail bar Lotus Lounge, craft brew specialist 55ml and small-batch gin distiller Prohibition Liquor Co.
The hotel is also walking distance from many of the city’s big-ticket attractions including Rundle Mall, Adelaide Botanic Garden, Adelaide Oval, Adelaide Zoo and Art Gallery of South Australia. It also has convenient transport access with a free CBD tram stop nearby.
Locally-loved destination dining
Inspired culinary experiences build on the brand’s legacy of restaurants that become neighbourhood favourites. Guests at Hotel Indigo Adelaide Markets will discover menus that showcase the meal’s provenance, with a focus on all things local.
As the city’s highest rooftop bar, Merrymaker offers a mesmerising panorama of the CBD and Adelaide Hills from its 16th-floor vantage point. Utilising the freshest regional produce, the raw food-focused venue features a mouth-watering selection of local seafood, charcuterie and cheeses prepared in an open kitchen. Guests will enjoy more than 25 award-winning gins plus a wide range of South Australian wines and craft beers.
Market & Meander is a ground-floor all-day dining venue that champions local produce while honouring the district’s multicultural influences. Signature dishes include slow-cooked smoked brisket and delicious free-range chicken prepared on an authentic South American-style parrilla grill.
Guests will also enjoy the local design touches found in this bar and eatery with its colour scheme inspired by long-serving South Australian Premier Don Dunstan, who was famous for his social advocacy and flamboyant pink shorts.
Fitness and functions
In addition to a well-equipped 24/7 fitness centre, the hotel features a 13 metre outdoor infinity pool, two boardroom-style meeting rooms and the option to hold events on the mezzanine level and rooftop.
The opening strengthens the brand’s exciting growth into new markets, including Hotel Indigo Dubai Downtown which opened in October 2020 and the brand’s debut in Japan with Hotel Indigo Hakone Gora opened in January 2020. In Australasia, the brand will continue to expand into new neighbourhoods with Sydney, Melbourne, Brisbane and Auckland set to open in the coming years. Established in 2004, Hotel Indigo is open in over 125 neighborhoods, with more than 100 new hotels in the pipeline. Hotel Indigo is recognised as one of the leading boutique brands in the world.
Tags: IHG Hotels & Resorts