Published on : Wednesday, May 17, 2017
Last year, if we take a look, we can understand that the Australian cruise market grew by 21 percent with 1,281,159 Australians taking a cruise. As per the Cruise Lines International Association (CLIA) Australasia’s 2016 Australian Ocean Passenger Cruise Industry Source Market Report, this increase is the biggest record so far. Australia attained the equivalent of 5.3 percent market saturation in 2016 which means 1 in 19 Australians taking a cruise, one of the highest per capita ratios in the world. Ever since 2007, as per the records, Australia’s ocean cruise passenger numbers have grown by an average of 19.4 percent year-on-year. These figures have almost doubled in the last five years.
In 2016, Australia was recorded as the fifth largest source market in the world accounting for 5.2 percent of total global cruise passengers. As per the annual report, Australia has performed extremely well keeping behind some of the most important established markets like the U.K., Germany, Ireland the U.S. and Canada respectively. To quote Joel Katz, CLIA Australasia’s Managing Director, ‘The most popular cruises are local itineraries in Australia, New Zealand and the South Pacific, accounting for 76.7 per cent of Australian cruise passengers, growing by 30.2 per cent year on year. These results reconfirm cruising as Australia’s fastest growth tourism sector, worth close to $5 billion annually to the economy and supporting almost 20,000 jobs.’