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Australia’s tourism economy recovery journey continues

Wednesday, February 22, 2023

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International tourist arrivals to Australia in December 2022 stood at 60 per cent of December 2019 arrivals which is significant increase on March 2022, when international arrivals were at just 20 per cent of the number recorded in the same month in 2019, as per the latest Australian Bureau of Statistics (ABS) data. And with increase in aviation capacity, international arrival numbers are expected to keep growing.


Also, international visitor expenditure is expected to exceed pre-pandemic levels in 2024 and international visitor arrivals to exceed pre-pandemic levels in 2025, as per Tourism Research Australia.


The visitor economy, including long-stay international students, was Australia’s fourth largest export sector before the COVID-19 pandemic. It was worth $166 billion annually to the economy.


“The Australian visitor economy is bouncing back, which is great news for our tourism operators and the hundreds of thousands of Australians working in the industry,” said Australian Trade and Tourism Minister Don Farrell.


The Australian Government is supporting a number of initiatives to help businesses get back on their feet after a challenging few years to ensure the tourism industry continues to recover.


The $48 million Supporting Australian Tourism and Travel package, confirmed in the October 2022 Budget, provides funding to tourism businesses to help them provide training and attract workers back into the industry, improve the quality of Australia’s tourism offerings, and return to the international market to help the visitor economy recover.


Come and Say G’day, Tourism Australia’s $125 million worldwide campaign, tells the globe why there’s no place like Australia – via the use of recognisable and adored landmarks, breathtaking landscape, and welcoming individuals.


G’day, a short film released in October 2022, has had 102 million views across all mediums, and Tourism Australia is also announcing more than 190 collaborations throughout the world, including 18 airlines.


Furthermore, as part of the national THRIVE 2030 policy, Austrade is working on international diversification in the tourism economy, connecting and engaging with new markets in the region while keeping a share in existing core markets.


These steps, taken together, are intended to help Australia’s tourism economy recover and thrive in the future.

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