Published on : Saturday, May 11, 2019
District Manager, Bahamas Tourist Office (BTO), Florida, Tina Lee, shared that the fun festival provided the ideal opportunity to promote The Bahamas as a family destination.
“We are going to a variety of events that speak to different types of consumers,” Lee said.
“We have been going to marathons and art shows and now family friendly events that allow us to show the diversity of The Bahamas, and that it is a good fit for whatever a consumer is looking for.”
The festival that was held in an Expo Center at the Fairgrounds drew thousands of kids and their parents and presented an opportunity for The Bahamas to share on the different types of activities and hotels in the country that will best meet the needs of persons interested in family vacations.
Lee said they were able to share with the parents on fun family things to do in The Bahamas including, swimming with dolphins, Aquaventure (water park) rides, snorkeling, fishing, birdwatching, watching flamingos and numerous other ecotourism adventures.
At the booth, the Bahamas team of Lee and BTO’s Sr. Marketing Representative, Phylia Shivers invited festival attendees to sign up for an opportunity to win one of two prize trips to The Bahamas.
Bahamasair provided round trip tickets for two to any of the flag carrier’s Bahamas destinations. Bahamas Paradise Cruise Line’s (BPCL) prize was for two to travel to the Island of Grand Bahama aboard their ship, Grand Classica.
“The BPCL trip is ideal for families,” “Lee said, “because the cruise line is currently promoting an online limited time offer of kids sail free.”
Lee said that, overall, the Festival’s strong family focus had proved to be a great marketing opportunity for The Bahamas. “We are just continuing with our mandate of reaching out to consumers face on with a goal of blanketing the entire state of Florida.”
Tags: bahamas tourism