Bahrain & ICCA organizes the inaugural forum

Published on : Monday, April 3, 2017

Bahrain tourismBahrain tourism is all geared up to strengthen its position on global tourism arena. The inaugural forum was organized by the Bahrain Tourism and Exhibitions Authority along with the International Congress and Convention Association (ICCA). At the Bahrain International Exhibition Centre, the forum was held. Representatives from tourism industry in Bahrain and the ICCA had attended the forum. The forum aims to grow the meetings, conferences, incentives and exhibitions industry in Bahrain.

During the forum, Industry experts from Bahrain and other foreign countries had presented the latest trends and ways of achieving competitiveness and fortifying partnerships between public and private sector.

Besides, attendees highlighted the need of transforming Bahrain as an ideal Mice destination. They believe that Bahrain has everything to boast of becoming a great MICE destination with necessary infrastructure for such events like advanced Information Technology services and world-class tourism facilities. To quote Shaikh Khaled bin Humood Al Khalifa, the chief executive officer of the Bahrain Tourism and Exhibitions Authority, ‘Our tourism identity ‘Our Yours’ launched last year aims to strengthen and fuel the growth of the tourism industry. The strategy is focus on the different layers of tourism including Mice. Also business travelers make the main focus groups we are tackling.’

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