Balearic Island takes interest in Japan as new tourism market

Published on : Tuesday, September 8, 2020

A recent increase in corona cases in Balearic Island and restrictions on travel and quarantine requirements brought in by a series of European nation governments have strongly affected the islands’ tourism sector.
The massive plummeting in the number of German and UK visitors has been especially harsh.


But last week, the AETIB Balearic Island Tourism Strategy Agency was looking much further east for boosting the region’s attractions, participating in the virtual edition of the Tourism Expo Japan.


Instead of face-to-face meetings, based on collaboration of the Spanish Tourist Office in Tokyo, the agency held online talks with Japanese tour operators and travel agencies regarding showcasing the Balearics as a holiday destination for 2021.


The islands was emphasized as an ideal choice for the older market outside the peak summer months.


“They showed a lot of interest in everything related to culture, active tourism and gastronomic experiences, especially wine tourism and olive tourism”, said regional Economic Model, Tourism and Employment minister Iago Negueruela.


The AETIB aims to participate, although virtually, in a number of other trade fairs by the end of the year for exploring different visitor markets.


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