Ban Ki-moon motivates delegates at PATA Annual Summit 2018

Monday, May 28, 2018


PATA-Ban ki MoonThe PATA Annual Summit 2018 (PAS 2018), under the theme ‘Building Bridges, Connecting People: How Collaboration Creates Opportunities’, commenced in Gangnueng, Gangwon Province, Republic of Korea on May 17 with 372 delegates from 182 organisations that represented 41 destinations attending the four-day event. Delegates also included 50 university students and student chapter representatives from eight destinations.

Generously hosted by the Korea Tourism Organization (KTO) and Gangwon Province, the event included the Association’s executive and advisory board meetings, annual general meeting (AGM), PATA Youth Symposium, PATA Insights Lounge, the UNWTO/PATA Leaders Debate and a one-day conference that explored the various connections that are helping to shape the travel and tourism industry as it moves towards a more exponential future.

PATA CEO Dr. Mario Hardy asserted that PATA Annual Summit is a unique opportunity for us to highlight the issues that are affecting our industry, and for their delegates from both the public and private sector to come together to addresses the challenges and opportunities facing their various organizations.


He also went on to state that the theme for this year’s summit, ‘Building Bridges, Connecting People’, is timely in the aftermath of two significant events for the Republic of Korea: the 2018 Winter Olympics and Winter Paralympics, and the April 2018 inter-Korean Summit. These two events clearly demonstrate the importance of connecting and collaborating with each other to build a better world.

During the one-day conference on May 18, delegates were given the unique opportunity to hear from former Secretary General of the United Nations, H.E. Ban Ki-moon during a special keynote session which also featured a one on one interview with BBC World News Presenter & Producer, Sharanjit Leyl.

Throughout his speech, Mr. Ban stressed the importance of cooperation and collaboration in tackling the world’s most pressing issues and the significance of the tourism industry as not only a leading economic sector but as a vehicle in fostering multicultural understanding and empathy.

During the day, delegates also heard from a diverse lineup of international thought leaders and industry shapers on various topics including ‘Connecting Communities: Harmonising Local Interests with Global Sustainability in Tourism Development’, ‘A case study of Korean local tourism development’, ‘Designing Intermodal Connectivity for Destination Competitiveness’, and ‘Connecting Generations’, and ‘Bridging the Gender Gap’, ‘The New Way to Connect’, and ‘The Human Touch in a Digital Marketing World’.

The PATA Annual Summit 2019 will take place in Cebu, Philippines on May 9-12, 2019.



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