Barbados aiming to attract tourists with niche tourism products

Published on : Friday, January 25, 2019

The ‘Barbados brand’ is very well a much sought after tourism product. Barbados has earned the reputation of a ‘must-see’ place on earth and is on the bucket list of many people.

 

Over the years, Barbados’ reputation has resulted in many repeat visitors, especially from the United Kingdom. This has helped its economy significantly.

 

Niche markets are not unknown to Barbados. The country has successfully created activities outside of the traditional attractions of sea, sand and sun that drive tourists from near and far. The Crop-Over Festival has grown over the years to become an event for which many have traveled to its shores to witness and be a part of activities. Same goes for sports tourism, horse-racing, motor-racing, marathons, bicycle-races, among several other traditional and non-traditional sports, and all have played their part in the tourism industry of Barbados. Music festivals, food festivals and gospel events are the latest additions to Barbados’ tourism product. Same goes for heritage tourism.

 

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