Monday, June 28, 2021
Barbara Muckermann has been promoted to the role of Chief Commercial Officer at Silversea Cruises, effective immediately. In her new role, Muckermann, who most recently served as Chief Marketing Officer with the line, will focus on strengthening a guest-centric approach across the sales and marketing channels at the Monaco-based luxury line. An accomplished professional in the luxury travel and hospitality industry, Muckermann brings more than 25 years of experience to her new position.
As part of her expanded responsibilities, she will oversee all aspects of Silversea’s guest relations, sales and marketing, revenue management functions, strategic communications and brand recognition. Muckermann’s strategic duties will encompass initiatives that will enhance the customer experience across operations for Silversea Cruises, a subsidiary of the Royal Caribbean Group.
Muckermann joined Silversea Cruises in 2001, returning in 2016 after stints with multiple luxury and cruise brands from 2005. Speaking on her appointment Muckermann shared that she is honoured to work with a talented senior leadership team at one of the world’s most iconic brands, recognised as the pinnacle of luxury travel. She shared that it is an exciting year of opportunity for the company, and Silversea is uniquely positioned within the industry’s return to service to capture growth in the global market, placing our guests at the centre of the luxury experience.
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Thursday, March 28, 2024
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