Barceló ReGen Standards v1.0 achieves official Recognition as GSTC Standard

Friday, February 9, 2024


sustainable tourism

The Global Sustainable Tourism Council (GSTC®) is delighted to share that the ‘Barceló ReGen Standards v1.0’ has achieved the prestigious GSTC-Recognized Standard designation. This signifies its complete alignment with the GSTC Industry Criteria, establishing it as a benchmark for sustainable practices in the industry.

‘Barceló ReGen’ represents Barcelo’s innovative approach towards sustainability, aiming to catalyze a deep-seated cultural shift across all facets of the organization’s operations. This initiative underscores their commitment to social, economic, and environmental sustainability.

The formulation of the Barceló ReGen approach is geared towards engendering a positive influence through Barceló’s operations, positioning them as frontrunners in the realm of regenerative tourism. This strategy rests on three foundational principles:

  1. Glocal Impact: Making sustainable investments that benefit local communities while producing global effects.
  2. Ethical and Fair Engagement: Emphasizing social responsibilities.
  3. Environmental and People Care: Prioritizing ecological conservation and community well-being.

The GSTC-Recognized status is awarded to standards that have undergone rigorous evaluation by GSTC’s technical experts and the GSTC Assurance Panel, ensuring their alignment with the GSTC Criteria, which encompasses Sustainable Management, Socioeconomic Impacts, Cultural Heritage, and Environmental Integrity principles.

Recognition by the GSTC does not pertain to the certification process— which involves a third-party assessment of compliance with the standard—nor does it relate to accreditation, which is the formal verification of a certification body’s competence and impartiality according to international certification standards.

This standard, with a global application within the hotel industry, will retain its GSTC Recognition until any changes are made to either the standard itself or the GSTC Industry Criteria.

Raúl González, CEO EMEA of Barceló Hotel Group, expressed his enthusiasm about the GSTC’s recognition, viewing it as a significant endorsement of Barceló’s sustainability efforts and an incentive to further enhance their sustainability practices. He emphasized the project’s goal of instigating a cultural shift within the company, aiming to amplify their positive impact on destination communities and contribute towards a more equitable development of the local economy, with a strong commitment to environmental and social stewardship.

Randy Durband, GSTC CEO, highlighted Barceló’s comprehensive sustainability strategy, noting that their application of the GSTC’s Four Pillars extends beyond environmental conservation to include broader societal, cultural, and governance considerations, fostering ongoing improvement.

To date, various standards across destinations, tour operators, and hotels, in addition to systems, have received GSTC-Recognized status. This recognition serves as a testament to their adherence to international sustainability standards. However, it’s important to note that GSTC Recognition does not verify the reliability of the certification process but confirms that the standards for certification meet GSTC Criteria. Owners of GSTC-Recognized standards are encouraged to pursue accreditation, ensuring their certification processes align with global best practices for transparency and rigor.

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