Barcelona introduces campaign to attract US tourists

Published on : Wednesday, April 28, 2021

For the upcoming summer trade, a recent declaration from the European Commission suggesting that EU member states will permit vaccinated US visitors to enter Europe has created great anticipation and optimism for the Barcelona tourism.

Before the pandemic hit the country, the Catalan capital welcomed more travelers from America than from other countries, only outstripped by its domestic tourists. Because of their higher disposable income, Americans spend the most money compared to any group of tourists while staying in the region.

Turismo de Barcelona, the tourist board of the city, has declared about new projects that would promote the city in the US at a time when number of European destinations are set to compete.

Figures from the Barcelona tourism board are as follows: in 2019, 16.9% of all tourists who visited the city and stayed in a hotel were from other parts of Spain – a total of 1,612,487 visitors. With 11.6% were Americans in the second place (1,103,996), followed by the United Kingdom at 8% (763,627).

In regards to the number of nights spent in hotels, in 2019, Americans were the first with 2,393,284 nights (12% of the total).

The declaration by the EU has set in motion several mechanisms targeted at bringing back these visitors and curb the tourism crisis from decimating it all together.

“This is excellent news for the sector and for the economy in general,” Marian Muro, the general director of Turismo de Barcelona, told EL PAÍS this week. “We believe that it will not just be the Americans who will be able to travel, but rather all of those citizens from third countries who are vaccinated.”

Muro last week headed up the first “post-covid in-person promotion mission” to Moscow and Saint Petersburg looking for Russians with high purchasing and keen to spend their vacations in Barcelona.

To quote the Barcelona tourism director, “This is a race. After a year of pandemic, all [destinations] are now going to seek visitors,” he said.

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