Bath Tourism can earn double tourism revenue from UNESCO’s rare double-listing World Heritage Site

 Wednesday, October 24, 2018 


Bath TourismBath, the city of Spas could benefit from a rare double-listing as a World Heritage site as part of an international Great Spas of Europe project– boosting tourism and global awareness of the city.



It has been identified among 11 top European spa towns to potentially gain additional recognition by United Nations Educational Scientific and Cultural Organisation (UNESCO).



A report before Bath and North East Somerset Council’s cabinet asks to endorse a submission to UNESCO by the Great Spas of Europe, which represents the eleven spa areas. The report says Bath is now one of the highest ranking spa towns across Europe – including Spa in Belgium, Vichy in France and Baden Baden in Germany which form the nomination to UNESCO.



UNESCO World Heritage status remains the most prestigious and highly coveted accolade bestowed on any heritage site and marks a place as being of global significance. If it was approved then Bath would be a rare double-nominated Unesco World Heritage site, alongside cultural icons such as Bruges and Barcelona. Paul Myers, cabinet member for development and regeneration, said: “This nomination, if successful would give global recognition to Bath as a leading international spa destination and be a huge shot in the arm for tourism. “Tourism provides thousands of jobs in and around the city and it also brings in millions of pounds every year and so being able to say Bath is a doubly-inscribed UNESCO World Heritage site is something only a very small number of places worldwide can make.”



The report says in addition to status and marketing potential a successful nomination would also have great international networking potential. Baden Baden hosted the G20 Economic summit in 2017 and it would enable the council to take advantage of any possible European funding streams which require partners. It notes that the cost of the project since its inception in 2013 has been approximately £210,000 less than a third of the £1 million spent by the English Lake District which was, in 2017, the last UK inscription.


In the mid-19th century there were more than 600 major European spas, but only a handful of these have survived in an authentic form. Each used natural mineral waters to treat pain and disease in the days before industrial medication and they are testimony to the development of medicine, according to the council’s Bath World Heritage site. The towns have unique urban forms and significant architectural ensembles including special spa buildings and visitor facilities such as spa houses, colonnades, churches, theatres, casino houses, dedicated hotels and boarding houses.



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