Bedsonline partners with ATAC to increase distribution reach in Australia

Thursday, September 9, 2021

Bedsonline, the leading global provider of online accommodation and ancillary products, has announced today a preferred deal with Australian Travel Agents Co-operative (ATAC), the only co-operative buying group in the Australian travel industry where the members are the only shareholders.

This new partnership places Bedsonline in a stronger position in the Australian source market via ATACs portfolio of 108 travel agencies that specialise in both leisure and corporate travel.

In turn, ATAC members will be able to book directly with Bedsonline gaining full access to its extensive portfolio of 180,000 hotel properties in 140 countries worldwide that provide breadth and depth of range globally – many of which are contracted under unique terms and conditions.

Peter Jones, Regional Manager Pacific at Hotelbeds, said that they are very pleased to announce this partnership. ATAC holds a strong position in the market due to an increase in the number of members over the last 12 months. They have achieved this by offering a strong and flexible model to both existing and potential travel agents.

The Pacific team and them are looking forward to working very closely with Michelle and all the travel agencies that form part of the cooperative. No doubt, once the time comes and Australia’s international borders are open again, they will both be well equipped to take advantage of significant pent-up demand.

Michelle Emerton, General Manager at ATAC, added that they are really excited about our enhanced partnership with Bedsonline, as it will give our members quick and easy access to a fantastic range of hotel property options globally, backed by a great system and the sales support offered by the Bedsonline team.

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