Belfast enters in £9 million tourism pod business

Published on : Monday, November 5, 2018

Two Belfast-based entrepreneurs have launched a new £9 million alternative tourism business, aimed at the Irish and UK markets. Peter Farquharson and David Maxwell launch at  Northern Ireland Leisures Show at Balmoral Park.



The new company has been set up to co-ordinate the provision and installation of design-led pods as tourist accommodation in unique and unexpected locations.



The Belfast start-up aims to establish up to 100 micro tourism joint venture partnerships throughout the UK and Ireland. It also has lofty ambitions to deploy 500 pods in hand-picked locations over the next five years, in partnership with landowners seeking to maximise the potential of their land through tourism.




Each pod is forecast to deliver an annual revenue of £18,000 per year, with 500 pods over five years estimated to generate a total revenue of £9m. A partnership with four pods on site will generate an annual revenue of £72,000 per year and £360,000 over five years.



The former founder of Habitat for Humanity Northern Ireland and CEO of, Peter Farquarson hopes to take advantage of the growing tourism industry with his unique concept.


COO of, and energy efficient housing entrepreneur, David Maxwell added that their research shows that landowners are attracted by the opportunity to diversify into tourism, however the process of establishing a tourism business on their land is often limited by financial or logistical impediments.

 is the sister company of Intupod, who manufacture multi-purpose aluminium structured pods in Belfast. is the customer facing business that will establish a select network of joint venture business partners with landowners and existing tourism ventures in hand-picked locations.




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