Published on : Wednesday, June 23, 2021
Ben Bouldin, Vice President EMEA, Royal Caribbean Cruises has been appointed the new Chairman at CLIA UK & Ireland. Bouldin will take over the role from Tony Roberts, Vice President UK & Europe, Princess Cruises who has been in the post for three years.
Bouldin has been appointed on a two-year basis and will start later this month. He will work alongside the CLIA team to support its membership of almost 4,000 travel agencies and over 50 cruise lines as cruising resumes in the UK and beyond.
Bouldin, who is responsible for Royal Caribbean Cruises across Europe, Middle East and Africa, has worked for the brand for the past seven years. He started as director of sales UK and Ireland, before being appointed associate vice president and managing director UK and Ireland. He was promoted to Vice President EMEA in January 2020.
Speaking on his appointment, Bouldin said he is honoured to step into the new role as CLIA chairman for UK and Ireland and look forward to continuing Tony’s excellent leadership during his time on the CLIA executive committee.
He mentioned that over the last year, the industry has experienced unprecedented challenges, but by innovating and adapting, the cruise industry has shown its strength. He shared that it is now more important to continue to drive the industry forward starting to cruise again in the UK and globally.