Berea tourism marketing fetching positive results

 Thursday, March 30, 2023 


Is Berea’s tourism marketing planactuallyfunctioning? For Dani Gift,Berea Tourism Media Manager, the response to that query might be found in the Mayor’s Christmas incident last December.

In 2021, the holiday occasionorganized in Old Town proved to be a success,attracting more than 100 visitors. However, in 2022, between 300 and 400 people came to the congregation, partly due to tourism’s increasingpresencein social media.

Gift said that it is really thrilling to see this since theypreciselydidn’t set paid marketing into that occasion. However, they have grown such a fanbase in their social media that they have more than tripled theirtourist numbers.

Since Gift was chosen to work as the Tourism Media Manager virtually a year earlier, the division has set out a fresh advertising programme. Tourism finances in paid publicity in large markets like Lexington,Louisville, Cincinnati and Knoxville, which attracts followers to thesocial media accountsof tourism.

Once prospective visitors bondvia social media, tourism fundamentallyprofits from free advertising, permitting it to uphold Berea’s small hospitality-related industries likelodging, shops, restaurants and community events along with establishments relying on tourism dollars.

On Facebook,tourism’s usual viewership after advertising is 290,000 views each month, as specified by departmentalstatistics. However, last July, after tourism paid to boost the Berea Craft Festival, that figuresurged to 429,470 hits in only one month.

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