Published on : Monday, December 2, 2019
The World Bank has associated with the Punjab government to offer technical and financial support in catalyzing the growth of tourism in the province. This assistance has been launched through the bank-assisted Punjab Tourism for Economic Growth project.
The identified sites were: Derawar Fort (Bahawalpur), shrine of Hazrat Syed Ahmed Sultan Sakhi Sarwar (Dera Ghazi Khan), Fort Munro (D.G. Khan), tombs of Shah Rukne Alam, Shah Shams and Mai Maharban (Multan), Harappa (Sahiwal), shrine of Hazrat Baba Haji Sher Chawli Mashaikh (Vehari), shrine (darbar) of Sakhi Saidan Shah Shirazi (Choa Saidan Shah, Chakwal), Rohtas Fort (Jhelum), Mazar Sakhi Sultan Bahu (Jhang), Nur Jahan’s tomb (Lahore), Kalabagh (Mianwali), Sadiq Garh Palace (Bahawalpur), Cholistan Desert (Bahawalpur), Khanpur dam (Haripur), Jallo Park (Lahore), shrine of Hazrat Makhdum Jahaniyan Jahangasht (Bahawalpur), Hiran Minar (Sheikhupura), Lal Suhanra National Park (Bahawalpur), Khabeki Lake (Khushab), Thal Desert, and Raja Man Singh’s Haveli (Jhelum).
Majority of tourist businesses around the 23 selected sites seem to be inadequate. As experience increased revenues around seasonal high flows, their productivity dropped as revenue rose. The findings highlight that the businesses were either operating with operational inadequacies or imbalanced cost structures that discourages profitability. The businesses can be advantageous enormously via technical support that helped them doing up operations so that the revenue-cost dynamic attains better balance, the study said.
The research emphasized on the financial impacts churned by these businesses for youth and women, and on aggregate level, the limited operational scale of these businesses limits employment generated by the business. Young male workers generally find job in tourism around the 23 selected sites, and on average, these businesses employ at least one male worker below the age of 25 years.