Botswana stands out in sustainable tourism

Monday, November 20, 2023



Most of us know Botswana as an ideal African travel and tourism country to invest in.

But, it clearly stands out as a reference in sustainable tourism in Africa.

37% of its land is under the protection of the authorities as national parks or wildlife management areas. It is to preserve the country’s wildlife and rich natural treasures.

In parallel, local communities receive support especially in the rural areas. It is to reap the benefits of ecotourism initiatives and infrastructure.

Thus it will be contributing to support social inclusion and economic development country-wide.

In addition, part of the revenues generated by tourism-related activities are re-invested in conservation programs.

Botswana boasts as one of the pioneer countries of sustainable tourism policies and practices in Africa.

It established a National Ecotourism Strategy as early as in 2002. That makes it one of the globally popular sustainable tourism destinations.

Wildlife sanctuaries are present there to save several endangered species such as rhinos and protect free-roaming elephant herds from poachers.

In the Okavango Delta, a UNESCO World Heritage Site and its surroundings.

For instance, the safari camps and lodges preserve the environment so that future generations and the local communities can continue to enjoy and benefit from sustainable commercial operations.

A carefully planned approach to tourism has led this industry to become over the years the second pillar of the economy of Botswana. The destination to be for the discerning international travellers!

The country is now home to one of the largest populations of elephants in an African state with more than 200,000.

Moreover, as part of the Botswana National Ecotourism Strategy (2002), an Ecotourism Certification System has been rolled out.

This is not only to encourage but also, support responsible environmental, social and cultural behavior by businesses operating in the country’s tourism industry.

It is also to ensure that they provide quality eco-friendly products to consumers.

They have set key environmentally responsible standards for businesses to comply with or even exceed them.

The approach of the Government of Botswana has since then been aiming at attracting high-income, low-volume tourism so as to minimize the impact on the natural landscape and heritage of the country.

Discover tourism investment opportunities at the first-ever Botswana Tourism Investment Summit jointly organized by the Botswana Tourism Organisation (BTO) and International Tourism Investment Corporation Ltd (ITIC) will take place on 22 to 24 November 2023 at the Gaborone International Convention Centre (GICC), Botswana.

It will be in collaboration with the International Finance Corporation (IFC). It is a member of the World Bank Group.

The summit will consist of sessions focusing on key challenges and trends and will act as a catalyst for a transformational change in the tourism landscape of Botswana.

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