Brisbane signed partnership with Brand Story as South-East Asian representative to boost tourism

Published on : Thursday, December 5, 2019

Brisbane Marketing and Brisbane Airport Corporation (BAC) today signed BrandStory in Singapore as their strategic marketing and travel representation agency in Southeast Asia. The establishment of this consortium marks a new era for Brisbane and is the first time the city has coordinated resources to target key international markets.




Brisbane Marketing CEO, Brett Fraser said it was a momentous day for Brisbane’s tourism industry.This appointment clearly signals Brisbane’s intentions as a destination.


He also added that Brisbane has seen extraordinary growth in visitor numbers, infrastructure development and tourism product over the past five years. Their  work through BrandStory will help us better tell this story to the key markets and develop business for Brisbane-based operators.




The BrandStory appointment is a key element of the three-year partnership between Brisbane Marketing and Brisbane Airport Corporation to boost recognition of Brand Brisbane in international markets.




Brisbane Airport Corporation CEO, Gert Jan de Graaff, said the decision to team with Brisbane Marketing to jointly fund and engage an agency with ASEAN market expertise was a mutually beneficial approach.

The pooling of significant additional funding by BAC and BM via this unique partnership has enabled the appointment of this specialist agency that will represent their  shared interest in promoting Brisbane to this important market, making it more compelling for travellers to visit and stay longer in Brisbane.


Mr de Graaff also added that this is especially timely given our growing capacity and capability with the opening of Brisbane’s new runway mid-next year.


The agency will work closely with other Australian representatives, including Tourism Australia and Tourism and Events Queensland, to maximise destination awareness in market.




BrandStory Executive Director, Peter Phang said he was delighted to take on the commission. They are delighted to be representing Brisbane and will deliver a powerful voice for the Greater Brisbane region in this highly competitive market.


The BrandStory appointment follows the recent signing of Advocate Travel Marketing to represent Brisbane in the North American Market.



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