Published on : Saturday, January 18, 2020
Australia’s popular MICE city, Brisbane has seen a record number of its international and interstate visitors. Lord Mayor Adrian Schrinner said results from Tourism Research Australia’s International Visitor Survey revealed Brisbane had grown in popularity for visitors from the United States, Canada and China.
Cr Schrinner said that they have seen sustained growth in these key international markets with numbers to Brisbane from Canada up 26.5% to 42,000, the US up 6.3% to 106,000 and China up 2.3% to 264,000. This is great news for the city which is in hot pursuit of the lucrative North American market. They have partnered on marketing campaigns in this region and alongside new direct routes to Brisbane from San Francisco and Chicago, they expect to see even more uplift in this market. The visitors numbers rose 2.1% to a record 205,000 from Continental Europe.
Cr Schrinner said Brisbane has now recorded continuous record growth in total international visitor numbers for the past 22 quarters (since 2014) and Brisbane’s Visitor Economy 2031 Vision was about capitalising on this.This strategy is set to secure an extra $6.5 billion in visitor spending each year and drives 50,000 new jobs for the region. Cr Schrinner said that it’s early days has the record results show why this is an important strategy for Brisbane.
Cr Schrinner said the latest National Visitor Survey revealed Sydneysiders and Melburnians were also arriving in droves to Brisbane and spending up big while visiting. The total number of domestic visitors to Brisbane has reached a record high of 7.9 million, with an equally impressive record spend seeing us tip over $5 billion for the first time. Brisbane is proving to be a favourite destination with its southern cousins with record visitation from Sydney (up 9.7 per cent to 973,000) and Melbourne (up 17.1 per cent to 634,000).
Cr Schrinner said the city’s economic development board, Brisbane Marketing would launch the second phase of its Nothing’s Changed, Everything’s Different campaign in southern markets in coming months.
Cr Schrinner also said that the locals are great advocates of Brisbane bringing their friends and relatives here to see city’s transformation. The tourism infrastructure and leisure experiences in their city are flourishing – there’s a real buzz about Brisbane and that makes it a very compelling place to visit.