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Matt Bolas appointed Executive Director at Bristol Regional Tourism Marketing

Monday, August 16, 2021

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The Bristol Regional Tourism Marketing Corp. recently selected Matt Bolas as its executive director. Bolas who is born and brought up in Kingsport is a graduate of East Tennessee State University. He has over 20 years of experience in the tourism.


However, this experience doesn’t take into account 18 years as executive director of Discover Bristol as well as two years as sports marketing manager at Visit Kingsport.


Bolas for the last four years has headed the division in tourism development of the High Road Agency, assisting in introducing several nationally recognized, award-winning campaigns.


In addition, he has been into leadership roles on many travel-industry boards all through Tennessee, Virginia and the Southeast including the Northeast Tennessee Tourism Association, Visit Southwest Virginia, Tennessee Association of CVBs, Virginia Association of CVBs, Travel South USA and Southeast Tourism Society.


“As a travel destination, Bristol truly has it all. So our success fully depends on how effectively we’re able to tell that story and create positive experiences for our visitors. I am a firm believer in positive change, transparency, multi-level engagement, open communication and bringing unique perspectives to the table,” Bolas said. “I am honored and eager to work with the board and continue growing our region’s tourism economy.”

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